I did try to find good articles or answers to this question online, but I couldn't. My question is basically about the process of researching & maybe surveying a specific location in order to come up with a shortlist of--say--one to three business types that would be ideal to start or open particularly in that spot. So you're not looking for a franchise to buy or a prime location, no, you actually already have a location or property and you're trying to find the most ideal types of business or service/product provider that you can start or open in it. What are the (research) companies that provide such a service and maybe survey the population in the immediate vicinity of a certain spot? And what are the companies that would already have valuable intelligence to use for this purpose? What are these companies called? What are some keywords that can help me find more info online? I don't think simply "research companies" will do it. Can you recommend books? Many thanks for your help.